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Slight Gain In Share For Local Digital Radio Ad Spend

According to an industrywide survey of more than 6,200 local online operations from Borrell Associates, US local radio digital ad spending grew 22% to reach $370.7 million in 2012. That is more than three times the pace of local radio digital ad growth in 2011, and slightly faster than total local digital advertising’s 21.4% growth in 2012.

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