History is rife with tales of once-great companies now struggling to survive, or closing their doors completely (Kodak, Tower Records, and Blockbuster, to name just a few). The cause of their demise? "Digital Darwinism." Digital Darwinism recognizes the disruptive forces of modern marketing methodologies, digital media, and the persistent need for personalized consumer-centric experiences. Simply put: those who evolve will survive.