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News/ Emerging Media

63% Would Purchase From A Mobile Email: Report

The “2013 Consumer Views of Email Marketing” report points to the importance of optimizing email for mobile, with  80.3 percent saying they would delete an email that is not optimized for mobile, up from 69.7 percent a year ago. Additionally, 30.2 percent said they would unsubscribe from email after receiving an email not optimized for mobile, up from 18 percent.

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