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Online shopping still hasn’t overtaken the traditional brick-and-mortar retail store, but according to eMarketer it’s projected that U.S. online shoppers will spend a total of $224.2 billion by the end of 2012. That’s a huge opportunity for online retailers. The fundamental problem is that almost every major brand has an online shopping experience in place, and with growing competition it’s hard to stand out from the crowd. If you're wondering how your company can stand out, here are four instances of innovative e-commerce experiences worth exploring.
