I was going through Monday's CMO.com newsletter blast that covered the most-read articles about marketing leadership since the beginning of the year. Skimming through the list of headlines and diving into some of the articles, I noticed some trends:
- Measurement
- Strategy
- Technology
- Change
- Realignment
Now, think back: Do you remember the SAT vocabulary questions using comparisons and analogies back in the day?
Example: Car: Hood as:
a) Head: Hat
b) Dog: Walk
c) Hotel: City
d) Ocean: Universe
I took the SATs more than 20 years ago, when the CMO title didn’t even exist (and even if it did, I probably wouldn’t have fared any better.) But I wonder: What would the comparison look like for CMO and the terms above?
In case you missed the newsletter (or didn’t receive it--subscribe here), the most-read "Marketing Leadership" articles since January 2012 are:
- 3 Strategic Questions CMOs Must Answer For Their CEOs
- CMOs, Agencies Take Relationship To The Next Level
- Slide Show: 9 Ways Marketing And Sales Can Be A Winning Team
- The DNA Of The Digital CMO
- Why A CMO Needs A Technologist
- The Transformative CMO
- It's Time To Raise The CMO Bar
- Chief Marketing Officer Vs Marketing Director
- The CMO.com Interview: Feld Entertainment CMO And SVP Vicki Silver
- Customer Service A Strategic Imperative For CMOs
- Good Managers Lead Through A Team
- Rethinking The Marketing Department
