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Branding & Communications

Why Can’t Samsung Have Its Own "Apple Effect?"

The leaks have transitioned from a few drips to a sizable deluge: the release of the latest in Samsung's popular Galaxy S line, one of the most anticipated Android smartphones ever, seems to be just over the horizon. On the eve of this product launch, Samsung seems to be directing more and more resources to strengthening its branding efforts. And I've never been less interested. 

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