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Media like Facebook, Twitter, and Pinterest are great tools for brand engagement, but they present an incredibly frustrating experience for marketers who favor “direct” marketing techniques. These social networks are good tools for getting impressions and directing traffic to your website or other conversion pages. But in terms of targeting individuals they are severely lacking. What's more discouraging is that, according to the study, only about 16 percent of marketers are able to reliably measure the revenue impact of their social media marketing.
