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Insight/ Market Research

Why It’s Time To Get Excited About Digital Advertising

It would be easy to be bearish on the monetization prospects of social media. The lackluster performance of high profile IPOs has created a wave of negative headlines that has much of Wall Street (and Main Street) convinced that the space is a lot of hype, and maybe even the second coming of the dotcom bubble. But those headlines ignore most of the key trends we see happening right now across the social media space.

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