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Coca-Cola is going all-in on the music front by investing $10 million in streaming-music service Spotify, according to the New York Times. Coke, of course, likes to point out its music cred throughout its history, such as sticking its logo on sheet music way back in the 19th century, sponsoring radio shows in the early days, and creating some of the marketing world’s best-known jingles. Prominently displayed on Coke’s site right now is a contest to send lucky consumers to the American Music Awards.
