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Long before Santa readies his reindeer and packs his sleigh, in-store and online consumers are filling their shopping carts, taking advantage of the earliest sales of the season. With each year's new must-have toy comes new must-watch trends that keep marketers on their toes. In 2012, mobile and social factors appear to be gaining momentum, while more traditional channels begin to blend these new avenues for communication with their tried-and-true core competencies.
