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Are the days of cheap online advertising dwindling? A recent New York Times report by Darren Dahl called "Small Players Seek an Alternative to the Expense of Pay-Per-Click" indicated that pay-per-click costs are on the rise, leaving small businesses wondering how to deal with the increases. Time to panic? Not yet.
Read related stories, "Small Players Seek An Alternative To The Expense Of Pay-Per-Click" and "Paid Search Growth Continues To Slip, CPCs Down But ROI Improves In Q3 2012."
