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What’s this I hear about digital strategy — and what the hell is a digital strategy anyway? A few agency managers have expressed to me, “I know we need one, but I’m not really sure what they’re supposed to do? How do we fit them into our process?” I first heard this when I was with Doremus, and then again from account and management individuals at other non-digital agencies. Well, fret no more, cause I’m going to clear this up (don’t thank me, just tell others how handsome I am).
